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| Great Reads |
Each month we showcase books that offer valuable
business and financial insight, and help you
live life to the fullest. Here are a few gems
to add to your bookshelf:
The Five Most Important Questions You Will
Ever Ask About Your Organization
By: Peter
F. Drucker, with contributions from Jim Collins,
Phillip Kotler, Jim Kouzes, Judith Rodin,
V. Kasturi Rangan, and
Frances Hesselbein
Publisher: John Wiley & Son (2008)
This book presents an inspiring and provocative
model created by “the father of modern management”
Peter Drucker, with the help of five of today’s
leading management thinkers. The five questions
offer a clear, concise and transformative
organizational framework to show companies
how to hone their mission, satisfy their customers
and clients, and achieve success. His five
essential questions are:
• What is our Mission?
• Who is our Customer?
• What does our Customer value?
• What are our Results?
• What is our Plan?
These questions are grounded in Drucker’s
theories of management and lead to action,
taking readers on a journey of organizational
and personal self discovery. The five contributing
thought leaders are Jim Collins on Mission,
Phillip Kotler on the Customer, Jim Kouzes
on Values, Judith Rodin on Results, V. Kasturi
Rangan on Plan, and Frances Hesselbein on
Transformational Leadership.
Seven Years
to Seven Figures: The Fast-Track Plan
to Becoming a Millionaire
By: Michael Masterson, Agora Inc.
Publisher: John Wiley & Son (2008)
Seven Years to Seven Figures is a
get-rich guide for baby boomers who can’t
afford to wait any longer, and younger people
who just don’t want to. In it, self-made millionaire
Michael Masterson draws upon his personal
experiences to fill in the blanks and help
readers accumulate seven-figure wealth within
seven years.
This comprehensive guide is filled with real-life
examples of people who have built (and even
exceeded) a seven-figure net worth in seven
years or less. Masterson fully describes their
paths to success and explains step by step
how readers can mirror those wealth- building
techniques. Readers will also learn how to
increase income, dramatically accelerate their
return on investments in stocks, real estate,
and small businesses, as well as how to save
for the future in order to reach long-term
wealth-building goals.
Get Real, Get Rich: Conquer The 7 Lies Blocking
You From Success
By:
Farrah Gray
Publisher: Dutton (Penguin Group USA, 2008)
Raised in the impoverished South Side of Chicago,
Farrah Gray defied the odds and became a self-made
millionaire by the age of fourteen. His success
is due, in part, to his emphatic rejection
of the most pervasive lies about what it takes
to succeed. In Get Real, Get Rich,
Dr. Gray debunks seven common myths that people
perceive as barriers to achieving their goals,
in chapters such as The Born Lucky Lie, The
Money Lie, and The Work Hard Lie. Readers
are presented with a new way to think about
the road to wealth, as well as practical strategies
they can use to propel themselves toward success.
How to Market,
Advertise, and Promote Your Business or Service
in Your Own Backyard: Down-to-earth marketing and advertising
advice for small-town business owners
By: Tom C.
Egelhoff
Publisher: John Wiley & Son (2008)
When it comes to promoting a business, what
works for the world’s biggest companies isn’t
always the right fit for local small businesses.
Small business owners don’t have the money
to waste trying ineffective tactics; through
this handy guide they will discover tried-and-true
tactics that get big results on small budgets.
How to Market, Advertise, and Promote Your
Business or Service in Your Own Backyard
provides a detailed, 10-step plan for creating
a successful, affordable marketing campaign.
Written by a small-town business owner who
has been through it all, this is the ultimate
guide for small business owners who need their
marketing to make a big impact.
DigiMarketing:
The Essential Guide to New Marketing and
Digital Media
Kent
Wertime and Ian Fenwick
Publisher: John Wiley & Son (2008)
DigiMarketing is a commonsense introduction
to the topics of digital media, online marketing
and advertising — all written in simple,
jargon-free style. It’s for busy executives
who don’t fully understand the complexity
of this form of marketing. Written by two
renowned international advertising and marketing
experts, it covers all the most important
trends in the rapidly-evolving worlds of new
media and digital marketing. With clear, simple
examples, the book exposes professionals and
business leaders to the issues they must consider
in order to be effective digital marketers.
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