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| 5 Questions To Ask Before
Buying Content |
Need to meet a deadline?
Working with a limited budget? Just overwhelmed
with writing?
Whatever your reason for needing content,
there are important points to consider —
especially if you're new to buying content.
Here are five questions to ask before you
take the plunge:
- WHAT KIND OF
CONTENT DOES MY AUDIENCE NEED MOST RIGHT
NOW?
Content buying requires careful consideration.
It's important to determine which issues
are top priorities for your readers or
audience. Here are some tips to help you
figure out what your audience wants:
1. Conduct a poll or survey.
2. Offer seasonal (e.g. summer, Christmas)
and timely (e.g. Women's History Month,
Valentine’s Day) content.
3. Respond to a social, political or economic
occurrence.
4. Solve a problem your audience is facing.
5. Check out what the competition is offering.
- HOW CAN I GET THE MOST CONTENT FOR MY BUDGET?
a) Become a member
As a member, you will immediately double
the value of your money and be able to
buy more content. And the good news is
there are no long-term obligations with
a Core Content Media Membership.
b) Buy content packages
Another way to stretch your budget is
to a buy content package — several
articles on a particular topic. A package
helps to create more stickiness, as your
visitors stay longer on your site to check
out each package item, or return to check
them out.
A package also keeps print audiences more
engaged and reading your magazine for
a longer period. Print measurement organizations
love collecting stats on how long your
audience reads your publication. The longer
they read, the more you can boost your
advertising revenues.
c) Get free content
You can also take advantage of the free
content we offer with some stories or
packages. We provide free stories so you
can test whether our content suits your
needs. Plus, we want to thank you for
your interest in our business.
- WHAT KIND OF RIGHTS DO I NEED?
a) When syndication rights are right for
you:
If you are working with a small budget,
non-exclusive rights are the way to go.
Buying content can be expensive. Most
people off-set the costs by opting for
content with shared rights, such as PLR
articles. At Core Content Media, non-exclusive
rights do not mean the content is of a
lesser quality; it's just more affordable.
Think of the success of some of the oldest
news syndicates in the world. Their stories
appear in hundreds of media outlets each
day. Few people would argue that their
content is worthless! Syndication is a
great way for anyone to acquire content
on a budget for a website, blog, newspaper,
magazine or newsletter.
b) When exclusive
rights are right for you:
If you have more money to spend, acquiring
exclusive rights may be for you, as these
articles cost more. But budget isn’t
the only consideration.
Maybe you need content that is specifically
about your company or product. Perhaps
you want a story on a particular niche
and you don't want others to have the
same article. Or you may need articles
for an advertising supplement.
There are several reasons you may want
exclusive content; through our Custom
Content services, we can accommodate
you.
- HOW CAN I USE
THE CONTENT I BUY?
It’s important that you understand
the rights you purchase (BYLINE, PLR,
or EXCLUSIVE rights).
Our Terms of
Use agreement outlines all the policies
for using our BYLINE and PLR content.
(For custom content, you decide on the
kind of rights you want for the articles
we create for you.) You'll learn about
the easy terms for PLR articles, the types
of changes you are allowed to make to
our BYLINE content, and much more.
- WILL THE CONTENT
I BUY BE RELEVANT TO MY AUDIENCE?
Are you on top of the trends or the hot-button
issues that affect your audience? This
awareness can set you apart from your
competition. You also need to make sure
you're offering content in a variety of
formats and not rehashing the same old
stuff. The battle for the modern audience’s
attention is fierce. Let us be your secret
weapon.
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